Our Offer

The Pitch

We’re a Canadian Ed-tech startup, dedicated to creating exceptional learning paths for adult e-learning.

What do we mean by exceptional?  Think of what a good GPS does for us as drivers. Better routes–even while we’re driving. We’re developing for a future where you have your own personalized Learning GPS, one that knows better WHERE you’re at now, and where you need your skills to grow in a way that’s relevant to your real world. We’re building skills Intelligence apps that can plug ‘n play into platforms that optimize the workforce e-learning experience.

Timelines & Investment

Using a pre-learning integration allows us to focus on the best starting point for that person, and next steps through this complex domain.  Think Google Maps meets Spotify. AND allowing for micro-credits to be earned and documented throughout.

This fits with the more hybrid approaches to learning cultures – allowing better knowledge transfer, faster, with more focus, and can even help live sessions be informed better.

So we’re focusing on delivering relevancy for our first suite of integrations. But we’re not stopping there.  

We’ve road-mapped 4 other suites that our process patent has captured – and by investing into our first suite, we’re building a core model that will be expanded to meet these other areas of market demand. With our GOAL of getting 2 integrations into the market over the next 24 months.

    • We’re choosing a market entry early adopter license of $1.99/user, and at a 10% subscription rate for 7 LMS platforms, our first target is to generate $4.8million in sales 12-14 months post-launch.

    • As our first relevancy integration lands, we collect data, testimonials, and prepare our launch runway for our second relevancy integration.

    • Our land and expand strategy includes increases in both price and % of subscribers, and we can begin scaling up and out to other platforms.

    • We’ll re-invest as much as we can into growing our customer base while developing the next integrations we have on our roadmap.

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It’s been said that “Quality is the best business plan.” And we agree.

Our services will meet industry recognized certifications and standards, ensuring our products have successful integrations and interoperability.

Learners don’t need to know we’re there. We want our customers, the education content providers, to shine.

Our LMS customers offer a learning platform for their organizations, with account profiles set up for each learner. Our unlabeled approach allows our services to be accessed within their LMS environment via their existing login portal.

A rising tide lifts all boats. And we want our ed-content providers to succeed. Because their success = our success.

We help our customers make more money, either as a premium service, an upcharge, or just through improved client retention by helping them create a better learning experience.

What can you get for a $3 these days? How about a 200% increase in learning relevancy when you sign into your professional skills sessions?

Entering the market with a comprehensive service at a modest price-point mitigates perceived risks that our customers may have on first try. We’ll even throw in a free trial for a limited number of seats just to prove that our first service can deliver more than what is expected.

As we approach release of our first core set of relevancy services, we’ll already be in mid-development of our next suite of services.

To reduce churn and keep our customers happy, our first 24 months include additional services, each designed to provide an uplift to our customers. With each service our customers perform better for their clients and we realize increased monthly revenue.

How about asking your home device to create a 30min book of audio chapters specific to your skills needs, with near-zero empty content? And one that offers you micro-accreditation of .25 PDU for your PM designation.

Professional on-demand skills training, easy to consume, that adds immediate value to your work day and career.

  • This ensures consistency and integrity in deployment, integration, learner experience, while fostering our company’s credibility and building a trusted customer base and strengthening our relationships with industry and the ed-tech community.

  • Learners would see their normal GUIs, with easy access to features licensed for their profile. Focus and productive time is an integral part of the learner’s experience, so unlabeled integration is a key part of our strategy.

  • A licensing model allows our customers to sublicense our services to their clients, generating additional revenue streams while offsetting any potential costs.

    Since our customers wouldn’t carry the burden of R&D, development, or core testing of our services, they benefit in revenue generation, money saved, while strengthening their customer relationships and competitive offerings.

  • By developing partnerships we can build upon, we can begin to leverage the gargantuan size of the market.

    There are ~150 million adult learners in North America alone, and with 83% of organizations that use LMS’s to support skills development, we estimate our serviceable license audience at 1.8million. Our early adoption target licensing is approximately 181K workforce learners between months 1 and 14 of post-launch first service. So, $3 / month / learner licensing adds up. And that’s just for early adoption and SmartSuite1 services.

  • And as we expand our service offerings, our customers will be able to continue to choose from a menu of interoperable features that help them service their learning audiences.

    Think a-la-carte services and features that they can choose from depending on their needs.

  • The idea of professional on-demand skills is already taking shape in the market. Learners no longer stay inside of an LMS to fill their skills gaps. Behavioral trends towards omnichannel learning are normalizing. Credible professional development is no longer deployed in one way. Cross-platform micro-accreditations are already a thing.

    As we land and expand on our services and pricing, we’ll also be expanding to more ed-content delivery providers, such as HumanResource Management systems, AudioBook and E-Book providers, Podcasts and other proprietary organizational ed-content delivery systems.

Make it Easy to Connect

Provide a Seamless Experience

Win-Win via Licensing

Deliver More Than Expected

Expand Services

Design for Sustainability

Our Go To Market Strategy

1. Integrity

2.Unbranded

3.Partnership

4.Accessibility

5.Expansion

6.Sustainability

Scenario 1 Notes:

  • Early adoption to Sustainable growth

    We’re bringing our decades of experience to our forecasts and planning. Using our experience and applying our project and management skills, (PMP, Master Black Belt Lean Six Sigma), we’re modelling an operational forecast that is cautious to start, but that gives us room to revise upwards.

    Our Suite 1 and 2 project approach includes an agile and lean approach to our DevOps as well as a parallel business development activities to ensure our industry community is engaged as early as possible towards sales on day one of launch.

    After early adoption phase, increase pricing, launch next services, expand customer base in both quantity and type of ed-content delivery provider.

    Maintain an agile and lean approach to our operations, project approaches.

    First 100 days: Leverage our talent network towards creating our core DevOps team + focus on data architecting service 1 + modelling our expanded tagging intelligence + foster BD relationships from our existing industry network.

  • Future growth

    Our strategy includes an expansion in service integrations available to our early adopters, as well as an increase in licensing each of our services towards engaging with a larger customer base.

    As our first launches gain traction in experiential data, testimonials and revenue, we want to re-invest as much as possible into our suites 3, 4, and 5, so that we can focus on launching integrations to better support Comprehension, Community and Creative services.

    Creating Value-for-all, operating with integrity and inclusivity is part of our core operational value-set that we express and continue to infuse into our strategy, and we are aligning with industry partners and customers who share a similar vision of enriching the human learning experience.