
Our Market



Shifts in the Global Learning Landscape
Our market is in a flurry of both accelerated and consistent growth.
Education content providers such as LMSs are needing to keep up with market demands to stay competitive, while adapting to shifting user behaviours and organizational learning cultures
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Massive legacy transitions
Omni-channel learning behaviours
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This is represented in the re-invention of processes such as “managing health benefits, to apps that support employee engagement, motivation and development through online community-building, creative challenges and health-habit improvement tools.” (HolonIQ, Global Learning Landscape, 2021)
These can be tools such as:
ways of dealing with workplace conflict
giving tough feedback, preparing staff for performance review processes and other stressful work situations
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Micro-accreditations across platforms
Upskilling & reskilling – 1 billion people by 2030: “companies are beginning to use these providers to manage their whole workforce onboarding and training needs” (HolonIQ, Global Learning Landscape, 2021)
Accessibility, diversity, and social e-learning
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According to the HolonIQ Global Learning Landscape 2021, “employers are increasingly seeking evidence of candidate skills rather than just relying on education qualifications for hiring decisions.”
By, “understanding individual preferences, styles and traits and matching these against employer needs and profiles” the corporate climate is increasingly dependent on these integrations to even hire a candidate.
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With internship opportunities increasingly hard to land, some organizations are using virtual internship models to open up more space for new talent.
HolonIQ notes, “These models are increasingly popular as companies become adept at managing a remote workforce and technology is able to support virtual team collaboration and workflow.”
The Global Market
Workforce e-learning $50 billion by 2026
“...significant ‘infrastructure catch-up’ [...] very start of a long digital maturity journey.”
Our 1st Customer
First target SAM: $10B | 250 LMS identified
Our first target customers, are those Learning platforms – ie, Learning management systems who stand to benefit in a few ways. Integrations allow them to stay ahead of their digital maturity needs and boost functional service to their clients without having to spend the dollars to develop, allowing them to focus on their core features while staying responsive to the changing market, and who doesn’t like to generate more revenue?
This example is for a small LMS, who marks up our wholesale license by 15%, for a small # of seats generating an additional 1.6million $ per year.
INCREASE platform digital maturity
SAVE R&D $$ and boost functionality
RESPONSIVE to Market demands
CREATE Additional Revenue